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Bride Looking at the Sea

For a one of a kind bridal shopping experience, stop by Pure Elegance Bridal.  Whether you’re on the lookout for Bridal, Bridesmaids, Mother's of the Wedding, or Accessories, stop by the store and browse our latest collections.


Word on the Street

"So excited to have found my dress! @pe.bridal was a DREAM! Katelyn was amazing to work with and helped me determine what I wanted. 10/10 would 10000% recommend!!"

-Lindsay V. via Instagram

Nude Aesthetic Tender Trendy Modern Studio Elegant Feminine Stylish Beauty Salon Opening H


By Appointment Only

Friday March 1st - 10am to 3pm

Friday March 22nd - CLOSED

Friday March 29th - GOOD FRIDAY - CLOSED

Friday April 5th - CLOSED

Thursday April 18th - CLOSED

Friday April 19th - CLOSED

Friday April 26th - CLOSED

Please schedule an appointment to come view our collections. 

Some evening appointments available.

Please call 226-453-2345 to schedule.



For an opportunity to make a bold fashion statement, browse our latest bridal collections at Pure Elegance Bridal. Our bridal designers include Enchanting by Mon Cheri, Sophia Tolli, Justin Alexander, Adore by Justin Alexander, Lillian West and Sincerity. From classics and basics to trendy must-haves, anyone can find a gorgeous new bridal piece for their special day!


Looking to buy some Bridesmaid Dresses to emphasize your bride's vision on their special day? Whatever your style, you can find everything you need at Pure Elegance Bridal. Be inspired by a bold new look, dare to go after the latest fashion trends, or keep it safe with a few classic and timeless staples for your wedding party, with designs by After Six, Alfred Sung, Thread Bridesmaids and so many more!


Schedule an appointment and find a whole range of Mothers of the Wedding gowns that can be tailored to suit your tastes and preferences. The beautiful collection from Cameron Blake will keep you elegant for this special moment.

Dancing Couple


We carry a beautiful assortment of bridal accessories from jewelry,  belts and veils, from a Canadian company,  Bridal Classics.

Cool Ring Design

PROM & GRAD 2024

View our stunning collections from J'adore, Ellie Wilde, Colette, and Tiffany Design for your upcoming Prom/ Grad year. 

Do not wait, or your favourite style maybe gone!



Located off the shores of Lake Huron in Port Elgin, Ontario,        Pure Elegance Bridal is a new Bridal Shop that offers customers a place to find unique and timeless bridal.  Whether you’re looking for Bridal, Bridesmaids, Mother's of the Wedding or Prom/Grad, Pure Elegance Bridal has something for everyone to buy and love. Schedule an appointment and come see for yourself!



At Pure Elegance Bridal, we want to make sure shopping at our welcoming Bridal Shop is as enjoyable as possible.  That’s why we’ve worked hard to make sure our store policies are fair, clear and transparent.  You can find a full outline of our policies instore.  We look forward to helping you find the dress of your dreams at Pure Elegance Bridal.



Pure Elegance Bridal does not have in house alterations, however, can refer you to local seamstresses. Call Us today for more details. 

Visit us today and start taking advantage of our unbeatable experiences.


733 Goderich St., Unit 1,P.O. Box 553
Port Elgin, ON, Canada N0H 2C0

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