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Bride Looking at the Sea

For a one of a kind bridal shopping experience, stop by Pure Elegance Bridal.  Whether you’re on the lookout for Bridal, Bridesmaids, Mother's of the Wedding, or Accessories, stop by the store and browse our latest collections.

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Word on the Street

"So excited to have found my dress! @pe.bridal was a DREAM! Katelyn was amazing to work with and helped me determine what I wanted. 10/10 would 10000% recommend!!"

-Lindsay V. via Instagram

"Thank you for making the experience perfect!! Having somewhere local to go is amazing, we were happy to be able to share this moment with her Grammy as well!!
-Susan via Facebook

"I had such a wonderful experience with Katelyn and Pure Elegance Bridal! I had gone to two shops previously and didn't have any luck finding what I wanted, but Katelyn made it such a fun and comfortable experience! Her selections were stunning and sample sizes were inclusive. She listened to what I was looking for and helped me find the absolute perfect dress for my wedding next year. So grateful and I would recommend visiting Pure Elegance Bridal to any Bride-to-Bes!"

~Sarah W.

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Send us your Testimonials on Facebook, Instagram or send us an email to

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Open For Business


By Appointment Only

Tues: 10am - 4pm
Wed: 10am - 5pm

Thurs: 10am - 5pm

Fri: 10am - 5pm 

Sat: 10am - 3pm 
Sun - Mon: Closed

Please schedule an appointment to come view our collections. 

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For an opportunity to make a bold fashion statement, browse our latest bridal collections at Pure Elegance Bridal. Our bridal designers include Enchanting by Mon Cheri, Sophia Tolli, Justin Alexander, Adore by Justin Alexander, Lillian West and Sincerity. From classics and basics to trendy must-haves, anyone can find a gorgeous new bridal piece for their special day!


Looking to buy some Bridesmaid Dresses to emphasize your bride's vision on their special day? Whatever your style, you can find everything you need at Pure Elegance Bridal. Be inspired by a bold new look, dare to go after the latest fashion trends, or keep it safe with a few classic and timeless staples for your wedding party, with designs by After Six, Alfred Sung, Thread Bridesmaids and so many more!

Bride and Bridesmaids

Schedule an appointment and find a whole range of Mothers of the Wedding gowns that can be tailored to suit your tastes and preferences. The beautiful collection from Cameron Blake will keep you elegant for this special moment.

Dancing Couple

We carry a beautiful assortment of bridal accessories from jewelry,  belts and veils, from a Canadian company,  Bridal Classics.

Cool Ring Design

Coming soon for Class 2023, Christina Wu Gala, Tiffany Homecoming, Collette and Ellie Wilde designs!

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Located off the shores of Lake Huron in Port Elgin, Ontario,        Pure Elegance Bridal is a new Bridal Shop that offers customers a place to find unique and timeless bridal.  Whether you’re looking for Bridal, Bridesmaids, Mother's of the Wedding or Prom/Grad, Pure Elegance Bridal has something for everyone to buy and love. Schedule an appointment and come see for yourself!

Lace Sleeve
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At Pure Elegance Bridal, we want to make sure shopping at our welcoming Bridal Shop is as enjoyable as possible.  That’s why we’ve worked hard to make sure our store policies are fair, clear and transparent.  You can find a full outline of our policies instore.  We look forward to helping you find the dress of your dreams at Pure Elegance Bridal.

Lace Pattern
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Lace Wedding Dress


Pure Elegance Bridal does not have in house alterations, however, can refer you to local seamstresses. Call Us today for more details. 

Visit us today and start taking advantage of our unbeatable experiences.

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733 Goderich St., Unit 1,P.O. Box 553
Port Elgin, ON, Canada N0H 2C0

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